How Is A Home Marketed?

As you’ll see in the video, every home and market is a unique situation. Good marketing plans are specific to both. But every plan will include: Preparation Pricing and Marketing Activities. Preparation takes time – typically, months. Homes must be in “show”...

Why Use A REALTOR®

A state license is required to sell real estate. But roughly half of those licensed take the additional step of becoming a REALTOR®. As we show you in this video, only members of the National Association of Realtors – NAR – are entitled to use that...

What Is Mortgage Insurance?

Like the video shows, mortgage insurance is a policy that protects lenders against some or most of the losses that result from defaults on home mortgages. Like home or auto insurance, mortgage insurance requires payment of a premium, is for protection against loss,...

How Do I Evaluate An Offer?

Well, as this story shows, there’s more to an offer than the price tag. Factors you should consider: Is this offer at, near or above my asking price? Are there clauses and additions in their offer that change the terms and final price substantially? How long since I...

What Is A Counter-Offer?

The video puts this in more visual terms, but basically, a seller can respond to a buyer’s offer with changes – a “counter” – that improves the terms. You need to put yourself in their shoes and construct a modified offer that you think they might take...